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Jordan loses China trademark suit

Posted in Sports

Published on July 31, 2015 with No Comments

A Beijing court has dismissed a trademark case brought by US basketball superstar Michael Jordan against a company using a similar name and logo to his Nike-produced brand, a report said. The former Chicago Bull is arguably the most popular international basketball star in China and is known in the country as “Qiaodan“, a Chinese version of his name. He asked Chinese authorities in 2012 to revoke the trademark of Qiaodan Sports Co, accusing the sportswear firm of misleading consumers about its ties to the six-time NBA champion

 

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