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Hotstar Provides the Most Original, Most Exclusive, Most Cutting-Edge Online Content in North America

Posted in Business, Featured

Published on January 08, 2018 with No Comments

(Toronto, January 3, 2018) Indian megastar SHAH RUKH KHAN hosts the first-ever collaboration between TED Talks and a major Indian network, Star India, which premiered on the online digital platform, Hotstar. Called TED Talks India Nayi Soch, the seven-episode series showcases some of the best innovators and thinkers of Indian origin debuting their TED Talks in a language other than English (Hindi).

Host Shah Rukh Khan raves: “It is a huge honor to host this show. When two giants like Star India and TED come together, we are sure to fire up a billion imaginations. Bringing the power of ideas to people’s living rooms across India and reaching out to, especially, the youth of our country is something that’s really exciting. I want our youth to be inspired to think of new ideas…simple and unique ideas that pack a punch. Ideas that can change lives!”

Another genre of original, cutting-edge programming that is exclusive to Hotstar is the CinePlay. In this era of constant innovation, Cineplay is a novel attempt at storytelling by combining the grammar of theatre and power of cinema. It is an innovation that presents timeless theatrical dramas as digitally-immersive experiences and is especially calibrated for all screen sizes.

CinePlays are not just live recordings of a play. Sets are created especially for each production, and much like a film, a CinePlay is shot over a span of several days. With an elaborate camera, light and production set up, CinePlays weave elements of cinema into stories from theatre to create a whole new experience for Hotstar audiences.Some of the most popular CinePlays on Hotstar include: Dance Like a Man, Between the Lines, Bombay Talkies, Typecaste and Adhe Adhure, starring the finest theatre actors of the generation like Nandita Das, Saurabh Shukla, Lillete Dubey and Darshan Jariwala.

And Hotstar’s exclusive content does not end there…it ranges from riveting documentaries to incredible lifestyle and travel shows:

On Twist of Taste, join Michelin-starred chef Vikas Khanna on culinary journeys across India and America that will inspire new experiments in the kitchen!

Style & the City is a travel show that marries fashion with street style. Indian designers Rocky S, Rina Dhaka & Ashish Soni will create ensembles for their celebrity clients. The show is hosted by Shibani Dandekar.

Design HQ: Join interior designer Ashiesh Shah as he decodes “how to design your own space” with the likes of Hrithik Roshan, Aditya Roy Kapoor and others. Hrithik shares how he uses quotes as art across his house and how he is extremely methodical when it comes to picking furniture, color and even art.For further information please contact Rekha Gaddam at rekha@ethnicitymatters.com or at 905 599 3058.Style & the City
With Shibani DandekarDesign HQ
With Asheish Shah


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