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Sunny Leone lands in condom controversy

Posted in Entertainment, Featured

Published on September 23, 2017 with No Comments

Sunny Leone has landed in  yet another controversy. An advertisement on  condom during Navaratri irked the people of Gujarat. The condom advertisement  featuring the porn star turned Bollywood actress has tagline written in Gujarati which reads – ‘Aa Navratri a ramo, parantu premthi’ meaning ‘This Navratri, play but with love.’

The hoarding in the city of Surat has hurt the religious sentiments of the locals. The advertisement  has irked a group that wants the hoardings to be removed.

Traders’ body CAIT has asked the centre to ban an outdoor advertisement in Gujarat of Manforce contraceptive brand endorsed by Bollywood actor Sunny Leone as it was derogatory and encouraged the youth to use its condoms in the name of Navratri festival.

In a letter to Union Consumer Affairs Minister Ram Vilas Paswan, the Confederation of All India Traders appealed to him to direct officials concerned to take appropriate action against the manufacturer, Mankind Phrama and its brand ambassador. “Though they have not used the word condom in their banner but the intention is very clear as the combination of words like ‘play’, ‘love’ and ‘Navratri’ are coined above the large logo of Manforce,” CAIT National Secretary Praveen Khandelwal said in the letter.

The hoarding shows Leone on one side staring at text written in Gujarati, “Ya Navratriyon Ramo Parantu Prem Thi” — which translates into play in Navratri but with love, between two dandiya sticks and above the Manforce logo. “Their large banners in cities across Gujarat are shouting out to encourage youths to use Manforce condoms in the name of Navratri festival,” Khandelwal said.

Terming the advertisement as “derogatory”, he further said: “This is a clearly irresponsible and immature attempt to boost sales by putting our cultural value system at stake.”

 

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