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Stopping the “thoughtless toss” at Wine & Spirit Festival

Posted in Community

Published on May 20, 2019 with No Comments

For more than two decades, Drink Inc. – a Toronto based event company has been operating events in Ontario and the GTA.  Over the years, the team at Drink Inc. has seen a lot of changes in the event industry but one thing that seems to stay the same is the amount of waste each event creates.

“While many Torontonians are in the habit of separating their waste and recycling at home, there seems to be a disconnect once people get to an event and have a few drinks,” says Emma Brown, Festival Co-Founder.  “This disconnect can be fixed and Drink Inc. is committed to changing this reality.”

This year, Drink Inc. is working to prevent the “thoughtless toss” at the Wine & Spirit Festival in Toronto by putting a Drink Inc Ambassador at EVERY waste station to ensure that every piece of garbage is disposed of properly.

Drink Inc. and the Wine & Spirit Festival are teaming up with Live Green Toronto, a City of Toronto program that provides programs, grants and resources to helpengage the community in helping to transform Toronto, and Wasteco, a company committed to providing waste management and recycling solutions.  Drink Inc. hopes these partnerships will inspire other events to follow suit.

“We just don’t feel that we can leave it in the hands of the consumers anymore”, says Brown.  “Although many people DO make the conscious effort to dispose of their waste properly, it really takes the whole audience to get on board in order for the program to work, and that just doesn’t happen.”

At this year’s Wine & Spirit Festival, Drink Inc. is implementing the following to ensure that the Festival’s environmental foot print is reduced:

  • twice as many waste stations onsite
  • three-way separation of recycling, waste and organics
  • each waste station will have increased signage to bring attention to its location
  • walking site cleaners will pick up, sort and dispose of garbage that didn’t make it to a station


  •  an educated Drink Inc Ambassador will be at every station and will take each guest’s garbage and make sure that it is disposed of in its appropriate receptacle to avoid any contamination.

After 23 years in the business, Festival co-founder Scott Rondeau is excited and confident in the challenge,

“We are happy to be partnering up with Live Green Toronto and Wasteco this year in order to reduce our Festival footprint and to keep Sugar Beach clean for those who enjoy it,” says Rondeau. “With Live Green’s guidance and coaching, and our competent staff, we are confident that we are going to significantly reduce our waste and any contamination in our recycling system. “

The Wine & Spirit Festival is an outdoor festival held at Sugar Beach, celebrating eleven years of bringing guests some of the best wines, spirits, beers, ciders, cocktails, food and music.

A portion of all ticket sales for this event goes directly to the Canadian Music Therapy Trust Fund (http://www.musictherapytrust.net).

Facebook:  https://www.facebook.com/wineandspiritfestival

Twitter: @drinkincevents

Instagram: @drinkincevents


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