City of Saskatoon comes out with explanation on two years old billboard

A bill board with a white man with the quote, “…I have to acknowledge my own privilege and racist attitudes” has forced the the city of Saskatoon to say that the billboard on Circle Drive is not intended to “target anyone individually.”
The billboard is part of a city campaign, called “I am the bridge”. The campaign began in 2015 and aims to address racism in Saskatoon with real stories and quotes of people’s experience with racism.
The quotes on the billboards are taken from a video, produced by the city, featuring people’s answers to various questions about racism.
“This isn’t a scripted line intended to target anyone individually. This was an individual in Saskatoon who made this statement under his own free will and it does apply to a number of us in the city,” Lynne Lacroix, City of Saskatoon director of recreation and community development, has said. He made this statement after certain individuals felt singled out, specially those Caucasian. the billboard on Circle Drive is not a stand-alone campaign. There are three other billboards which feature people and their response to racism. The city of Saskatoon has paid $8,100 for the four billboards, with the total “I am the bridge” campaign costing $14,100 for the year.