Have you recently spotted “customized brain sculptures” in Toronto? If so, you would probably know about the large – scale art exhibition featuring 100 customized brain sculptures. For those not in the know what this brain art exhibition is all about here are some details.
The open – air public art installation that features 100brain sculptures are part of the Brain Project, a fundraising initiative for Baycrest Health Sciences, a world leader in brain health and aging. The mission of the Brain Project is to raise awareness, support, and research into aging and brain health for Baycrest Health Sciences.The Baycrest Health Sciences, a global leader in geriatric residential living, healthcare, innovation, and education does lots of research into Alzheimer’s and dementia.
According to World Health Organization, around 47.5 million people worldwide are living with dementia and 7.7 new million cases are reported every year. Alzheimer’s disease is the most common form of dementia. According to the Alzheimer Society of Canada, an estimated 564, 000 Canadians are living with dementia. And it is to address this growing concern, a group of artists, philanthropists, and designers have put their creative brains together to create an art exhibition featuring an eclectic collection of brain sculptures. The goal of this unique art exhibition is to make everyone think about their brain health.
The Brain Project presented by Telus features the colorful cranial sculpturescreated by artists and designers in entertainment, fashion, architecture, photography and painting. Mr. Brainwash, Gary Taxali, Karim Rashid, Muse’s Mathew Bellamy, reality television personality Kim Kardashian West and her daughter North West are among the creative minds who contributed to the Brain Project.
This outdoor art exhibition featuring 100 brains will run until the end of August 2016. The brain sculptures are on display at venues across Toronto including the Distillery District, OCAD University, Nathan Phillips Square, Union Station and more. The public can vote for their favorite brain sculptures and donate 5 dollars by texting BRAIN to 45678. The brain sculptures will later be sold at an auction with proceeds going to Baycrest Health Sciences.
“My Heart Knows You” by Gary Taxali
“My Heart Knows You” by Gary Taxali portrays the emotional connection between a person inflicted with the dementia and the people who take care of them or who are close to them.
It showcases the “everlasting connecting with those we love”.
“The aim of this artistic piece is to evoke the notion of a ‘mental diary; a personalized love letter to a partner, family or friend,” Taxali’s project profile states.
“The Bond of Family” by Kim Kardashian West and North West
For all the Kim Kardashian fans in Toronto, here is an excellent opportunity for you to have a close look at a brain sculpture designed by your favourite star. Kim Kardashian is among the one hundred contributing artists to Toronto’s Brain Project.
Reality TV star Kim Kardashian West and her daughter North West designed a brain sculpture called “The Bond of Family” to highlight the importanceof brain health.
“Our Most Treasured MemoriesAre Filled with Colours” by Tina Marias Struthers
Visual and Textile artist Tina Martina Struthers created a brain sculpture to honour caretakers and family members of those living with Alzheimer’s. “The sculpture is created in textile because our most treasured memories are filled with luminosity of colours and texture found in fabrics,” Struthers project profile states.